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Edited Jul 12 2014, 06:54 by ModeratorGet the Free eBook from BiggerPockets
I'm planning to do a direct mail campaign every 3 months for the next year, targeted at all the homes I've identified in the neighborhood as good rebuild candidates. (I've driven up and down every street Nike Air Max 2014 Womens and have a list of the homes that fit the bill).
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Thanks, SeanI would use every advantage you have over the competition. If you live and care about the neighborhood make certain your prospects know and remember that fact. Try to stand out by giving your prospects something different and more interesting then the typical letter they receive from your competitor. I would include your business card and/or other item they will keep after throwing your letter away. They may need it later. I believe the best response comes after the prospect has received your letter the fourth time.
it makes a difference.
Get to your point of WHAT'S IN IT FOR THEM to contact you. What problem do you solve and why are you better/different/etc.?
Re: Disclosure of RE License
2. I have a RE license. Do I need to mention that in the letter? I don't want people to feel duped by a "shark" so to speak.
If our guys are also licensed agents, we add their license and a disclaimer to our pieces:
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1. A friend suggested being honest in the direct mail campaign and saying that I live in the neighborhood, care a lot about the neighborhood and will do quality work that the neighbhorhood can be proud of. The other option is to use one of the more generic type letters "I'm interested in your house, etc" that many people use. Thoughts on the better approach?
Check with your state real estate board I bet they require something like this.
One of the best opportunities in my target market right now is spec building. My target market is an infill location in the city with the best schools in the state, bordering on the wealthiest suburb in the state. Very walkable neighborhood that should be hot for many years to come. There is a ton of it going on and builders are buying old ranch homes for $250k, demoing them, rebuilding new, larger (3,500sf)more open floor plans homes and selling them for $850k $900k.
"If your home is currently listed or you are a buyer represented by another real estate agent, please disregard this offer."
If mentioning your RE license is optional, test to see if that makes a difference in your response rates and closing. Send half your letters mentioning you are licensed and the other half with no mention and see if Nike Air Max Man
a reason real estate agents do this in their marketing it shows you're a real person and increases response rate. You can explain all that other stuff i have no idea if anyone Nike Air Max Independence Day White
All the good opportunities on MLS have a dozen bids within the first 24 hours and often get bid up pretty high. I've made a connection with one of the builders who's work I really like and we've decided to try and do a deal together. I'm going to find the site and then we'll work together (using his in place infrastructure) to build a new home.
If your list is small, a hand addressed envelope will get opened more often then a typed address. A friend of mine pays high school kids 25 cents per letter for had addressing.
One important note: the spec building is very controversial in the neighborhood and there was even a moratorium imposed by the city council to stop the building for a few weeks. A lot of the homes going up are good quality, but like in any boom, there's some people just looking to make a quick buck and they are compromising on aesthetic and material quality. But new homes in the neighborhood are so desirable that even the bad ones get bought within 30 days.
would care about that or not. Not everyone is going to think about the neighborhood or the builders, etc. as much as you are because you're a real estate professional. I'd say don't OVER explain.
Direct marketing mailer to my target market
Two questions for the bright minds here:
In our direct mail pieces, we actually show our FACE, name, and provide a local (tracking) number.
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