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Instacart has yet to generate a profit. And Wake declined to reveal how many customers it has or how many people have used the service. But she said demand has "exceeded our expectations."
Instacart is fighting for traction in a space rapidly becoming crowded against name brands such as Amazon, Google and Walmart.
The company will waive its delivery charges for orders over $35 with an annual $99 service called Instacart Express.
Berryessa and North San Jose can place grocery delivery orders starting Tuesday via Safeway, Whole Foods and Costco, with additional retailers coming online in the next few weeks, said Heather Wake, Instacart's general manager for West Coast operations.
Nolanne Chang, 28, is anxious to give Instacart a try based on the recommendations of a friend.
Instacart shopper David Banse goes through his shopping list for a customer at Whole Foods in San Francisco, Calif., on Friday, Nov. 15, 2013. (Laura A. Oda/Staff)
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to Third Street near San Jose State, where the local market "doesn't have everything we need."
"We have been getting a ton of requests for the San Jose area," Wake said. "San Jose is Nike Air Max Muse Black the next place to be."
But unlike bigger competitors such as Amazon that rely on warehouses, distribution centers and trucks to store and move groceries, Instacart contracts with drivers to shop locally, based on orders that customers place and pay for online.
Customers who live in the areas of Cupertino, Saratoga, West Valley, San Jose State, Willow Glen, downtown San Jose, Nike Air Max Yellow Black
Instacart founder and CEO Apoorva Mehta in their new offices South of Market in San Francisco, Calif., on Friday, Nov. 15, 2013. (Laura A. Oda/Staff)
Instacart, which promises home delivered groceries within an hour, continued its march across the country Tuesday by expanding into eight communities in and around San Jose.
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Instacart charges $14.99 for one hour delivery, but most customers prefer a two hour delivery window, which costs $3.99 for minimum orders of $10.
Instacart shopper David Banse arrives at a customer's home with his delivery of groceries in San Francisco, Calif., on Friday, Nov. 15, 2013. (Laura A. Oda/Staff)
"She uses it up in San Francisco all the time and just loves it," Chang said.
delivery business expands to San Jose
Last week, Instacart also began operating in Los Angeles.
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